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All breakouts
37 videos24 creators
5.7Talking HeadSocial Proof hookLifestyle
Hook
many people asked me
@mindaylee_
1.4M followers · usually 1.0M views a post
Views
5.5M
Likes
416.5K
Comments
5.6K
Shares
5.8K
Promoted product
Vaseline
Vaseline is a product used as a skin protectant for moisturizing and healing.
Why it worked
The creator directly addresses viewer skepticism about sponsored content, using humor and a relatable "wallet" reveal to build trust and authenticity. This preemptive clarification, combined with the visual of a large personal collection, reinforces her genuine enthusiasm for the product.
Summary
The creator addresses comments asking if her Vaseline video was an advertisement. She clarifies that it was not an ad, but rather a personal purchase because she loves Vaseline and uses it daily.
Structure
- 1Addressing questions about the Vaseline video being an ad
- 2Denying it's an ad and showing her wallet
- 3Revealing a large collection of Vaseline products
- 4Stating her love for Vaseline and daily use
Original caption
Baseline no ad no money 🦊 #vaseline
More from @mindaylee_
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