@mindaylee_ — 23x breakout

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Vaseline

@mindaylee_

1.6M followers · usually 1.2M views a post

Views

26.3M

Likes

2.8M

Comments

20.1K

72.8K

Why it worked

The video likely worked due to its relatable humor and the creator's expressive reactions to a well-known, established brand's global presence. The unexpected 'CEO' appointment adds a playful and engaging twist.

Summary

The creator reacts with surprise and amusement to various Vaseline Instagram accounts from different regions, including US, India, UK, Korea, Arabia, France, and Pakistan. The video concludes with a text overlay crediting the creator for the "discovery" and appointing them as the "CEO of Baseline."

Structure

1Creator shows surprise at Vaseline logo
2Creator scrolls through various Vaseline Instagram accounts
3Creator reacts to different regional Vaseline accounts
4Creator reads text about being appointed CEO of Baseline
5Creator smiles and touches their hair

Product placement

Vaseline (brand): APPEARS - A logo and name appear on screen multiple times as Instagram profiles. Removing it would not change what happens in the video, as the video is about the creator's reaction to these profiles. It is incidental.

On-screen text

Vaseline @vaselinebrand Vaseline US Beautiful skin is healthy skin. We believe in equitable skincare for all. See how we're making an impact & shop via link below. Vaseline India Product/service Basselineeee Vaseline UK Official Health/beauty We heard you. We agreed. Welcome to Baseline. Baseline korea 안녕하세요 록세린 입니다. Wear your skin, wear your Baseline aka. 록세린 Vaseline US Vaseline UK Official Vaseline India Vaseline_korea Vaselinearabia Vaselinefrance Vaseline.pakistan Full credit to @mindaylee_ for the discovery, who we have taken the liberty of appointing as the CEO of Baseline, effective immediately, no interview required. To everyone stitching, duetting, or simply enjoying watching a 150 year old brand get gently corrected by its own global community: welcome. We're here for it. We might even learn something. Baseline Thank you @mindaylee_ CEO of Baseline, forever.

Original caption

they changed their pfp to baseline 😭