Shopify co-founder & CEO Tobi Lütke on the importamce of affirmations

Shopify co-founder & CEO Tobi Lütke on the importamce of affirmations IF YOU TELL YOURSELF, OR WRITE DOWN 100 TIMES YOURSELF THAT WRITES IT INTO THE NEURAL FRONTAL CORTEX DEEP LEVEL THAT YOUR BRAIN WILL START RECONCILING YOU TO THAT IT JUST WORKS IT JUST WORKS I'VE USED THAT VERY OFTEN TO LIKE I I WAS TERRIFIED OF PUBLIC SPEAKING SAT DOWN FOR AND EVERYDAY I MINUTES JUST WRITING THAT I LIKE PUBLIC SPEAKING I LOVE PUBLIC SPEAKING DOWN? I KNOW, YES. AND NOW YOU YEAH, LIKE, LATER AND I IT'S NOT THIS WORKS WHEN YOU'RE DOING, IT'S NOT LIKE IT'S LIKE, YOU JUST ACTIVELY CHANGE YOUR NEURAL FRONTAL CORTEX IN SO OFTEN IT SOUNDED TO ME BEFORE DOING ALL, READING ALL THESE BIOGRAPHIES, THIS IS SOME WILLY FUFU NONSENSE SEE VERY SMART, ANALYTICAL, LOGICAL, MANY CASE INVENTORS AND ENGINEERS, AND IT APPEARS OVER AND OVER AGAIN EACH OTHER THEY WORKED IN DIFFERENT INDUSTRIES, ON DIFFERENT PARTS AND THEY ALL TALK ABOUT DOING CONSTRUCTION TO THE SAME CONCLUSIONS IN DIFFERENT