FIVE BELOW just dropped the ultimate New Dumplings

@fivebelow

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Views

259.4K

Likes

1.9K

Comments

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SoundTikTok sound · original sound - fivebelow

View velocity

+212.3K views over 12.3d · ~17.3K/day · 11 observations

Promoted product

Mystery Dumplings

With over 40 years of experience in the toy industry, we’re a team fueled by creativity and passion. Our diverse range of toys brings the magic and is designed to be accessible to all.

6 videos5 creators

Why it worked

The video leverages a trending product ('Mystery Dumplings') and a popular retailer ('Five Below') to create excitement and a sense of urgency, encouraging viewers to visit the store.

Summary

Two creators visit a Five Below store to find the new "Mystery Dumplings" collection. After searching and asking an employee, they showcase the different types of dumplings available.

Structure

1Introduction outside Five Below
2Entering the store and searching for dumplings
3Asking an employee for help
4Showcasing the different dumpling types

Original caption

Don’t sleep on the latest drops, grab your faves before they’re gone.🥟👀 Which Dumplings have made it into your collection so far? #FiveBelowFinds #FiveBelowDumplings

More from @fivebelow

Product placement

Five Below (store): APPEARS - its logo is visible and the store is the setting. Removing it would change the context of the video. Five Below (brand): ACTS - the store is visited and its products are shown. Removing it would change the video's focus.

Call to action

Run to your local Five Below to find them before they're gone.

On-screen text

FIVE BELOW just dropped the ultimate New Dumplings Capybara Dumpling Cotton Candy Dumpling Treasure Dumpling Run to your local Five Below to find them before they're gone.

Transcript

I saw my for you page at five below. Five Below has a new dumpling series coming out. Let's go hunt for them. That's a good sign. I found the dumplings. Oh my god, they have so many. Maybe they're on the side of the store. Let's go. I can't find them. So we're gonna go and ask an employee. Hi, how you doing? How are you doing today? Do you have the new series of dumplings? Yes, they just came in. Capybara Dumpling. Cotton Candy Dumpling. Treasure Dumpling. Run to your local Five Below to find them before they're gone.