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51.3Silent UGCOther hookLifestyle
Hook
My heart breaks for Nepal right now 💔
@quinnabiigail
214.9K followers · usually 5.7K views a post
Views
294.3K
Likes
36.8K
Comments
81
Shares
917
Why it worked
The video leverages a personal, vulnerable moment and a beautiful, serene setting to build emotional connection before pivoting to a timely, altruistic call to action.
Summary
The creator shares a personal video of herself waking up and looking out a window at a mountainous landscape, expressing sadness regarding recent floods in Nepal. She uses the caption to encourage viewers to donate to relief efforts via her Instagram links.
Structure
- 1Creator wakes up in bed
- 2Creator opens curtains to reveal mountain view
- 3Text overlay expresses sympathy for Nepal
- 4Caption provides call to action for donations
Call to action
I added donation links to my instagram.
On-screen text
My heart breaks for Nepal right now 💔
Original caption
If you guys can donate even a few bucks for the flood victims please do! I added donation links to my instagram. I am so greatful for Nepal and all the beautiful people I met🤍 praying for their safety and the rescue missions to find the missing people 🤍🤍🤍 #nepal #Outdoors #nepalflood #flood #climatechangeisreal
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