@stephaniepena__ — 8x breakout

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Praying for Colombia 🇨🇴

@stephaniepena__

1.1M followers · usually 104.0K views a post

Views

849.4K

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109.3K

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107

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Why it worked

The video taps into a current event and appeals to viewers' empathy by sharing a personal connection to the disaster, encouraging collective action through a clear call to donate.

Summary

The creator expresses sadness and concern following a 7.5 magnitude earthquake in Colombia, which significantly impacted several cities, including her hometown of Cali. She shares that her family is safe but acknowledges that many areas are still struggling and in need of help.

Structure

1Announces earthquake in Colombia
2Describes damage and affected areas
3Shares personal connection and relief for family
4Highlights ongoing need for help
5Calls for donations via link in bio

Call to action

link in bio

On-screen text

Praying for Colombia 🇨🇴

Transcript

Yesterday morning Colombia got hit by a 7.5 magnitude earthquake. So incredibly sad. It has done so much damage to the city. It started in Chocó, which is a small city and pretty much 80% of the people live in poverty. It also affected my town of Cali. I wasn't in communication with my dad in the morning and it was really, really scary. But thankfully, my family is okay. However, lots of parts of Colombia are not okay and they need our help. I'm going to be posting a donation link in my bio. Even if it's just $5, it can go a really long way if we all come together. I've seen really horrendous videos of people watching with their own eyes their houses fall down. It is so sad. So I will be sharing as much as I can. I love you girls so much. Let's come together.