@karmanepalcrafts — 14x breakout

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Our hearts are heavy as we witness the devastating flood affecting Nepal.

@karmanepalcrafts

246.5K followers · usually 1.9K views a post

Views

26.0K

Likes

1.6K

Comments

Why it worked

The post resonated deeply due to its authentic emotional appeal and personal connection to the tragedy in Nepal, which is the origin of the brand's story and artisans. The direct plea for prayers, rather than a commercial ask, fostered a sense of shared humanity and community support.

Summary

This post expresses deep sorrow and concern for Nepal following a devastating flood. It highlights the personal connection the brand and its team have to Nepal, emphasizing that it is the birthplace of their story and home to many of their artisans and families. The post concludes with a plea for prayers for all affected.

Structure

1Expressing sorrow for the flood in Nepal.
2Highlighting the brand's deep connection to Nepal.
3Describing the personal impact on the team and their families.
4Emphasizing the tragedy and shared humanity.
5Requesting prayers for all affected.

Call to action

Please pray for those who lost their lives, for those who are still missing, for the injured, for the families waiting desperately for news, and for the rescue workers risking everything to save others. Please pray not only for our team and their families, but for all of Nepal.

On-screen text

Our hearts are heavy as we witness the devastating flood affecting Nepal. The news coming from Nepal has shaken us deeply. While our brand is based in New York City, Nepal is the foundation of our story. It is where we were born and raised, where many of our families still live, and where nearly 80% of our talented women artisans behind our brand resides. The devastating flood has shaken our entire team. Some of our team members families and communities have been directly affected, and we are carrying their fear, pain, and uncertainty with us. This is not simply a tragedy we are watching through a screen. This is our home. These are our people. Our hearts are with everyone who has lost a loved one, everyone waiting for news, and everyone whose home and livelihood have been taken away. Right now, we ask for nothing except your prayers. Please pray for those who lost their lives, for those who are still missing, for the injured, for the families waiting desperately for news, and for the rescue workers risking everything to save others. Please pray not only for our team and their families, but for all of Nepal.

Original caption

There are no words to describe this kind of pain. We are holding Nepal, our team, our artisans, and their families close to our hearts. Please pray with us. 🇳🇵🙏 #prayfornepal #standwithnepal #ourheartsarewithnepal