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73.9Silent UGCOther hookLifestyle
Hook
SPOOKY CAT MERCH FIND
@beckabentley
1.7K followers · usually 438 views a post
Views
32.1K
Likes
2.3K
Comments
11
Shares
907
Promoted product
Boots & Barkley Cat Scratcher
Why it worked
The video taps into the popular "spooky season" trend and the strong emotional connection many pet owners have with their animals, presenting a unique and visually appealing product that resonates with both themes.
Summary
The video showcases a coffin-shaped cat scratching post from the brand Boots & Barkley, found at Target. It then shows cats interacting with the scratching post, implying they enjoy it.
Structure
- 1Showcasing Halloween cat merch at Target
- 2Highlighting a coffin-shaped cat scratcher
- 3Demonstrating cats using the scratcher
- 4Showing the product's appeal to cats
Product placement
Boots & Barkley Cat Scratcher: ACTS - it is a cat scratching post shaped like a coffin, and the video shows cats interacting with it. Removing it would change what happens in the video.
Original caption
For $10!? Add to cart!! #halloween #targetfind #catmom
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