Fall decor

@larydotcom

122.6K followers · usually 1.9K views a post

Views

340.5K

Likes

1.2K

Comments

7

Shares

27

SoundTikTok sound · Cute & Cozy

Promoted product

Chewychewy.com

Shop Chewy for the best pet supplies ranging from pet food, toys and treats to litter, aquariums, and pet supplements plus so much more! If you have a pet-or soon will-you've come to the right place. Shop for all of your pet needs at Chewy's online pet store. FREE shipping on orders $49+, low prices and the BEST customer service!

13 videos11 creators

Why it worked

The video leverages a seasonal 'cozy' aesthetic and relatable pet-owner behavior to integrate a brand promotion naturally into lifestyle content.

Summary

The creator showcases various cat furniture and toys in their home, attributing the purchase of these items to Chewy. The video highlights the aesthetic and functional appeal of the products for their pets.

Structure

1Introduction of fall-themed cat decor
2Demonstration of cat furniture and toys
3Attribution of products to Chewy

Original caption

my house looks so cozy for fall thanks to @Chewy #chewypartner

More from @larydotcom

Product placement

Chewy: (a) it ACTS — the creator states they got their cat furniture and toys there, and the video demonstrates the products (cat tree, tunnel, toy) that were purchased from the site. Removing the name would change the video from a brand promotion to a generic home decor video.

Call to action

Shop Chewy

On-screen text

Fall decor Cats edition Got everything on Chewy I always find the best cat furniture and toys My cats are obsessed and they last a long time if you want your house looking cute and fun for your pets Shop Chewy