@beckabentley — 73x breakout

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I saw this on the internet and it gave me a great idea to do that to my jar for Halloween

@beckabentley

1.7K followers · usually 438 views a post

Views

31.8K

Likes

3.7K

Comments

543

Why it worked

The video taps into the popular trend of DIY Halloween decor and the creator's relatable experience of being inspired by online content. The final product is visually striking and fits the spooky aesthetic often sought for the holiday.

Summary

The creator was inspired by an internet post to create a Halloween-themed flower arrangement for a jar. She went to Michaels, purchased black and red flowers, and then assembled the arrangement at home, expressing satisfaction with the final result.

Structure

1Inspired by internet post for Halloween decor
2Goes to Michaels to buy supplies
3Assembles a dark, spooky flower arrangement
4Shows off the finished product

Product placement

HomeGoods: it sells home decor items, one of which inspired the creator. This is incidental, as the video does not show the store itself or its products being used. Removing it would not change what happens in the video. Michaels Stores: it sells craft and decor items, including the flowers the creator purchased. This is incidental, as the video does not show the store itself or its products being used. Removing it would not change what happens in the video. Disney: a character from The Nightmare Before Christmas is visible on the creator's shirt. This is incidental, as it is part of the creator's clothing and does not affect the video's content. Removing it would not change what happens in the video.

On-screen text

ACTING LIKE HEIGHT WILL HELP 😅 CUT THE STEMS AND - GOT FOCUSED RU KIDDING ME

Original caption

Nightshade flower arrangement! @derekmatt YOU GENIUS thank you🥹 #nightmarebeforechristmas #halloweendecor @Michaels Stores #CapCut @HomeGoods