FALL GIVEAWAY

@beam

43.6K followers · usually 4.9K views a post

Views

130.0K

Likes

1.9K

Comments

900

Shares

58

SoundTikTok sound · original sound - comfort_tv_

View velocity

+106.0K views over 13.0d · ~8.1K/day · 11 observations

Promoted product

Beam Fall Essentials Giveaway Basket

Why it worked

The video leverages the popular giveaway mechanic with a high-value prize, appealing to seasonal trends and offering a variety of desirable products. The clear and simple entry instructions encourage engagement.

Summary

This video showcases a "Fall Giveaway" basket valued at over $350, featuring various fall-themed essentials from brands like Beam, Tree Hut, and Unreal. The giveaway includes Beam's Pumpkin Spice Dream and Crisp Apple Biotic, along with a sweatshirt, frother, cup, and other cozy items. To enter, viewers must follow @beam, like the video, and comment "🎃".

Structure

1Showcase of giveaway basket contents
2Close-ups of individual products
3Display of Beam branded items (sweatshirt, frother, cup)
4On-screen text detailing giveaway entry requirements
5

Original caption

your fall essentials = on us 🎃🍂☁️ we’re giving ONE lucky winner the ultimate fall basket worth $350+(!!) featuring our fall duo — Pumpkin Spice Dream + NEW Crisp Apple Biotic PLUS a Beam sweatshirt, frother, cup & some of our favorite cozy fall goodies 🤎 HOW TO ENTER: 🍂 follow @beam 🎃 like and comment “🎃” that’s it!! winner will be announced Thursday, September 3rd ✨ good luck!! #fallgiveaway #giveaway #falldealsforyou #pumpkinseason #boobasket

More from @beam

Product placement

Beam (brand): appears as a watermark on a water bottle and sweatshirt, and is mentioned in the on-screen text and caption. It ACTS as the brand giving away the products, and its products (Beam Dream, Beam Biotic) are featured. Removing it would change the context of the giveaway. Tree Hut (brand): appears on a jar of Golden Vanilla Daily Moisturizing Scrub. It ACTS as a product being given away. Holler (brand): appears on a rollerball perfume and a lip treatment keychain. It ACTS as a product being given away. Hu (brand): appears on a bar of Cashew Butter Dark Chocolate. It ACTS as a product being given away. Unreal (brand): appears on two bags of candy (Dark Chocolate Caramel Peanut Nougat Bars, Dark Chocolate Almond Butter Cups). It ACTS as a product being given away. Threshold (brand): appears on a gold-lidded jar, likely a candle or cosmetic. It ACTS as a product being given away. Auden (brand): appears on a package of socks. It ACTS as a product being given away. Grace & Stella (brand): appears on a package of eye gels. It ACTS as a product being given away.