My hair won't stop growing

@samanthaelijahss

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SoundTikTok sound · Rockstar by Hannah Montana

Promoted product

Redken Extreme Lengths

Why it worked

The video taps into a common desire for hair growth and provides a relatable, personal testimonial with a specific product recommendation, making it shareable and aspirational.

Summary

The creator shares their experience with hair growth, attributing their long hair to using Redken Extreme Lengths. They show their hair length and express surprise at its rapid growth over the past year.

Structure

1Introduction to hair growth journey
2Mention of Redken Extreme Lengths
3Demonstration of hair length
4Surprise at rapid regrowth

Product placement

Redken Extreme Lengths (ACTS): hair care product that promotes hair growth. Removing it would change the video's topic. Redken (APPEARS): brand name of the hair care product. Removing it would not change what happens in the video.

Original caption

I’ve been documenting my hair growth journey since about a year I started it when I started using Redken extreme lengths @Redken #hairgrowth

On-screen text

My hair won't stop growing

Transcript

My hair won't stop growing. Somebody who's grown their hair from this short to my hips in the last year. Here's my disturbing proof I guess. Redken Extreme Lengths. I did my hair literally three weeks ago. And the regrow that is going on. I did my hair literally three weeks ago. And the regrow that is going on.