Product placement
Redken Extreme Length system (ACTS - used in hair washing and conditioning routine, shown to reduce breakage and maintain hair length, therefore it is promotional. Removing it would change the video's purpose). Ulta Beauty (APPEARS - mentioned as a place to find the Redken system, but not directly used or demonstrated, so removing it would not change what happens in the video). Redken (ACTS - bottles and tubes are shown being used in the hair routine, so it is promotional. Removing it would change the video's purpose).