Trying the Viral Crispy Krispy Kreme

@wen_mingna

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SoundTikTok sound · original sound - wen_mingna

Promoted product

Krispy Kreme Doughnuts

Enjoy Krispy Kreme Doughnuts stop in your nearest shop or order online for pick up or delivery to experience fresh doughnuts or coffee any day of the week.

4 videos4 creators

Why it worked

The video taps into the viral trend of "food hacks" and unexpected culinary creations, using a popular brand (Krispy Kreme) to create a novel and visually interesting result (a crispy fried doughnut) that appeals to viewers' curiosity and desire for unique food experiences.

Summary

The creator attempts to make a "crispy crispy cream" by pan-frying a Krispy Kreme doughnut. After cooking it for about a minute per side, she plates it and finds it has a very crunchy texture, which she enjoys.

Structure

1Introduce the concept of making "crispy crispy creams" with Krispy Kreme doughnuts.
2Pan-fry the doughnut, noting the caramelizing sugar.
3Remove the doughnut and let it cool.

Original caption

This sugar spike is so worth it! 😋🍩 @Krispy Kreme

More from @wen_mingna

Product placement

Krispy Kreme Doughnuts: ACTS - The doughnuts are shown, opened, and cooked. Removing them would change the video. TikTok: APPEARS - A watermark appears in the bottom left corner of the inset video. Removing it would not change what happens in the video.

On-screen text

Trying the Viral Crispy Krispy Kreme

Transcript

Let's make crispy crispy creams. Oh. Let's make crispy crispy creams. Oh. We got some Krispy Kreme here people. Heat up a regular pan. If you don't recognize this, it's a regular pan. One crispy cream donut. It's like this long lollipop of little red berries and it's coated in sugar. And now we call it a donut. The sugar starting to melt. It's bubbling. It's bubbling. Am I destroying a crispy cream or making it better? We'll see. Be very careful because the sugar gets very hot when it's cooked. You use something long. Like chopsticks. Oh. Okay. It's bubbling. Okay. I think I gave it about a minute or so each side. Take it off. And let it cool. I got some sugar strings. Look at that. It's like hair. Oh. It's stuck on the plate. Oh my arms sore. Back to the regular programming. ASMR people. It is really crunchy. Oh, this is so good. Next party man. This is what I'm doing.