Why it worked
The video uses a relatable, humorous, and slightly absurd premise to connect with a niche audience. The unexpected juxtaposition of fruit snacks and french fries, combined with the creator's self-deprecating humor, likely contributed to its shareability.
Summary
The creator humorously states that they are part of a tiny percentage of people who are "moots" with Welch's Fruit Snacks, implying a deep connection or obsession with the product. The video shows multiple bags of Welch's Fruit Snacks and then a pile of french fries, linking the two with the creator's "fry" comment.