THIS IS NOT A DRILL.

@welchsraspberry

79.8K followers · usually 32.4K views a post

Views

516.4K

Likes

85.5K

Comments

578

Shares

1.5K

SoundTikTok sound · original sound - midstail

View velocity

+29.7K views over 4.1d · ~7.3K/day · 4 observations

Promoted product

Welch's Fruit Snacks

Let’s Fruit Stuff Up! Farmer owned. Family grown. 150+ years bold. Fruit juice, jelly, jams, snacks, and more.

3 videos

Why it worked

The video taps into a niche but passionate consumer desire for a specific flavor of a popular snack, creating a sense of shared excitement and validation for fans of that flavor.

Summary

The video announces that Welch's Fruit Snacks has teased an all-raspberry flavor, which is met with extreme excitement by the creator. The creator celebrates this news as a personal victory, implying a long-awaited desire for this specific flavor.

Structure

1Announcement of new Welch's flavor
2Creator's ecstatic reaction
3Celebration of the all-raspberry flavor
4Declaration of 'war is over'

Product placement

Welch's Fruit Snacks: (a) it ACTS - it is the subject of the video, with its new flavor being announced and celebrated. Removing it would change what happens in the video.