BDAY IS ON THE 14TH SO THIS IS SUPER COOL FOR ME!!

@welchsraspberry

79.8K followers · usually 32.4K views a post

Views

1.6M

Likes

213.6K

Comments

1.5K

Shares

2.8K

SoundTikTok sound · original sound - omglulu8

View velocity

+13.7K views over 4.1d · ~3.4K/day · 4 observations

Promoted product

Welch's Fruit Snacks

Let’s Fruit Stuff Up! Farmer owned. Family grown. 150+ years bold. Fruit juice, jelly, jams, snacks, and more.

3 videos

Why it worked

The video leverages a relatable 'fan' interaction with a brand, creating a sense of surprise and delight when the brand directly engages and sends products. This taps into the desire for brand recognition and personal connection, making it highly shareable.

Summary

The video shows a user interacting with Welch's Fruit Snacks via text messages, expressing excitement about their birthday and receiving the snacks. The user highlights their 'moot' status with the brand and their ability to text them, showcasing the arrival of the fruit snacks.

Structure

1User expresses excitement about their birthday and being able to text Welch's
2User receives a message from Welch's
3User receives Welch's fruit snacks
4

Original caption

okay we get it welch’s follows you 🙄 || #welchsfruitsnacks #fyp #viral #funny #targetaudience || BTW this post, like pretty much all of my posts, are made for satire and laughs 😭! no i don’t think that some big food corporation is my best friend, im just shocked that they follow me and actually reply to my messages 😋! i love the fruit snacks and that’s all okay bye bye

More from @welchsraspberry

Product placement

Welch's Fruit Snacks: ACTS - The creator is shown texting with the brand and receiving fruit snacks. This is a visible result of their interaction with the brand. Removing this would change the narrative of the video. Welch's Raspberry: APPEARS - Mentioned in the creator's handle and bio, but not actively used or demonstrated in the video. Removing this would not change the video's narrative.

On-screen text

BDAY IS ON THE 14TH SO THIS IS SUPER COOL FOR ME!! Happy early birthday Today 10:21 AM when I'm bored but then i remember im moots with welch's fruit snacks and i can text them whenever 🥳 Today 10:56 AM YAY thanks! Jun 5, 4:30 PM when i'm bored but then i remember im moots with welch's fruit snacks and i can text them whenever THEY ARRIVED! thank you soooo much! 🤩 they are in good hands Jun 5, 5:54 PM You mentioned them in a post: Welch's Raspberry...