only a baddie could bounce back from their entire zipper down the back of their dress splitting at work

@emmagrzy72

24.7K followers · usually 1.1K views a post

Views

26.1K

Likes

710

Comments

2

Shares

5

SoundTikTok sound · original sound - tablebythedoor

Promoted product

Princess Polly

Princess Polly is the go-to fashion destination for trendsetters worldwide. Shop women's clothing today and get access to super fast shipping and easy returns.

14 videos13 creators

Why it worked

The video uses relatable humor and a common fashion mishap to create an engaging narrative. The quick resolution of buying a new dress from the same brand, framed as a 'baddie' move, makes the promotion feel organic and aspirational.

Summary

The creator's dress zipper split at work, prompting them to immediately go to Princess Polly and purchase a new dress. They humorously suggest this resilience is a characteristic of a "baddie."

Structure

1Dress zipper splits at work
2Creator reacts with humor and resilience
3Creator decides to buy a new dress from the same brand
4

Original caption

My @Princess Polly dress split so I went straight to princess Polly and bought another (sponsor me babes)🩵

More from @emmagrzy72

Product placement

Princess Polly: ACTS - the creator buys a new dress from this brand after their original one splits. Removing it would change the narrative of the video. It is the subject of the purchase. Shopmy: APPEARS - This is a link aggregator in the creator's bio. Removing it would not change what happens in the video.

Call to action

got to buy this cute number

On-screen text

only a baddie could bounce back from their entire zipper down the back of their dress splitting at work (got to buy this cute number)

Transcript

My @Princess Polly dress split so I went straight to princess Polly and bought another (sponsor me babes)🩵