pov: you didn't like your outfit on the way to the event

@giulianam777

27.3K followers · usually 2.4K views a post

Views

1.1M

Likes

32.3K

Comments

35

Shares

346

SoundTikTok sound · original sound - tintednostalgia.com

Promoted product

Princess Polly

Princess Polly is the go-to fashion destination for trendsetters worldwide. Shop women's clothing today and get access to super fast shipping and easy returns.

15 videos14 creators

Why it worked

The video taps into a relatable scenario of needing a last-minute outfit change for an event, making it highly shareable. The creator's positive experience and the clear branding of Princess Polly in the shopping bag and caption also contribute to its appeal.

Summary

The creator shows herself shopping for an outfit at Princess Polly, then wearing it to an event. She implies she didn't like her original outfit and bought a new one for the occasion.

Structure

1Shopping for an outfit
2Trying on and purchasing the outfit
3Wearing the new outfit to an event
4Dancing and enjoying the event in the new outfit

Original caption

dress linked the my shopmy or comment “link” and i’ll send it to uou! (: you can indeed wear clothes out of the store, thank you @Princess Polly lol #OOTD #shopping #outfitinspo #whiteparty

More from @giulianam777

Product placement

Princess Polly: ACTS - the store where the outfit was purchased. Removing it would change the narrative of the video. The bag also has a Princess Polly logo, which APPEARS and does not change the narrative.