Ready to roll on something new

@hello_kittygirly

14.5K followers · usually 1.4K views a post

Views

45.5K

Likes

8.7K

Comments

111

Shares

1.2K

SoundTikTok sound · original sound - throwbackhits_2

Promoted product

Twilight hoodie

Why it worked

The video taps into nostalgia for the Twilight franchise and the popular aesthetic of "Y2K" fashion, which is currently trending. The "haul" format and the implication of a good deal from Ross Dress For Less also appeal to viewers looking for affordable fashion finds.

Summary

The video showcases a "Twilight" branded hoodie with a faux fur collar, first displayed on a hanger and then worn by the creator in a fitting room. The creator is seen posing and showing off the hoodie, which is implied to be a recent find from Ross Dress For Less.

Structure

1Showcasing the hoodie on a hanger
2Creator tries on the hoodie in a fitting room
3Creator poses and shows off the hoodie
4Creator sings along to music while wearing the hoodie
5

Original caption

Rossss!!!! Your kidding me twilight fur hoodie 🖤✨🕸️🧛she’s a beauty retail $18.99 … fur hood is detachable #rossdressforless #twilight #edwardcullen #bellaswan #twilighttiktok

More from @hello_kittygirly

Product placement

Ross Dress For Less: APPEARS. A store name and logo appear on a sign in the background. Removing it would not change what happens in the video. Twilight: ACTS. The name is printed on the hoodie. Removing it would change the appearance of the hoodie, but not the function of the video.

On-screen text

SAVE 10% when you open and use your Ross credit card at Ross Dress For Less. Apply today! Ross

Transcript

Ready to roll on something new Taking it slow then I'm leaving without you Because heaven ain't closed in a place like this Heaven ain't closed in a place like this