Le Pliage bag you can only get in Paris.

@thepamelamejia

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SoundTikTok sound · original sound - Pamela Mejia ✦ Local Brands

Promoted product

Longchamp

Discover our collection: handbags, small leather goods, luggage, footwear, ready-to-wear. Free 30-day returns for items in our collection.

4 videos4 creators

Why it worked

The video succeeds by combining travel aspiration with a specific, exclusive product benefit (the custom hot-stamping) that creates a unique 'souvenir' value proposition, making the purchase feel like a must-do experience.

Summary

The creator visits a Longchamp store in Paris to purchase a Le Pliage bag, highlighting its functional features and the exclusive Eiffel Tower hot-stamping service available at that location. She also showcases the new monochrome collection and shares her experience of buying multiple bags.

Structure

1Introduction to the exclusive Paris-only Longchamp bag
2Tour of the Longchamp store and product features
3Demonstration of the exclusive Eiffel Tower hot-stamping service
4

Original caption

Ep. 6 ✦ A Le Pliage bag you can only get in Paris. 🇫🇷 I finally bought my first-ever Longchamp. What convinced me? Getting my Le Pliage hot-stamped with the Eiffel Tower in gold. ✨ doPAMine Finds ✦ local brands you’ll wish you knew sooner. #Longchamp #LePliage #LongchampParis #ParisShopping #doPAMineFinds

More from @thepamelamejia

Product placement

(a) Longchamp: The brand is the subject of the video. The creator visits the store, shows the interior, displays various bags, and demonstrates the hot-stamping process. The brand's products are the focus of the recommendation and the reason for the visit. Removing the brand would remove the entire subject of the video. (b) Eiffel Tower: Appears as a landmark in the background and as a design element on the bag. Removing it would not change the promotional nature of the video regarding the bag.

Call to action

What local brand would you buy in Paris?

On-screen text

Le Pliage bag you can only get in Paris doPAMine finds Local brands you'll wish you knew sooner champs élysées Le Pliage Longchamp One Monochrome "Uy! Bili n'ya sa Paris!"

Transcript

Le Pliage bag you can only get in Paris. Welcome to doPAMine finds. Local brands you'll wish you knew sooner. I'm always championing local brands and since we're in Paris, and if I'm finally buying my first-ever Longchamp, what better place to get one than the home of Longchamp itself? As a heavy packer, I've always been curious about the Le Pliage. What makes people keep buying this bag? It's big, lightweight, foldable, functional, and it's been around since 1993. My final deciding factor? I could get my bag hot-stamped with an Eiffel Tower in gold leaf exclusively available at Longchamp stores in Paris. So diba, pag nakita mo alam mong "Uy! Bili n'ya sa Paris!" And I came to Paris at the right time because they had just released the new Longchamp One Monochrome, meaning even the leather flap matches the nylon. I got the burgundy colorway, but I also couldn't help getting a classic color. Sabi nung pinay na kaharap ko, maganda daw ang "Kate Middleton" brown. Ako naman, nabudol din sis, so I got that too! What local brand would you buy in Paris?

Ep. 31 ✦ I FOUND MY FUTURE WEDDING GOWN LACE!!! Small problem: WALA PA AKONG GRO

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Ep. 23 ✦ ₱1,900 for 38 YARDS of fabric?! Went deadstock fabric shopping in my fa