I FOUND THE LACE FOR MY WEDDING

@thepamelamejia

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SoundTikTok sound · original sound - thepamelamejia

Promoted product

WUTHLE

Why it worked

The video combines a personal, relatable hook with a compelling story about traditional craftsmanship, making the product feel authentic and meaningful rather than like a standard advertisement.

Summary

The creator visits the WUTHLE workshop in Santa Barbara, Iloilo, to showcase the intricate process of handmade bobbin lace. She highlights the craftsmanship and history of the organization, encouraging viewers to support local artisans.

Structure

1Hook: Finding wedding lace
2Introduction to WUTHLE
3Demonstration of bobbin lace technique
4Historical and social context of the craft
5Call to action to support local

Product placement

WUTHLE (a) ACTS: The video demonstrates their artisans operating bobbin lace tools, shows the finished lace products, and explains the organization's mission and history. Removing this would change the entire subject of the video. LIKHA 5 (b) APPEARS: Mentioned as a location where the creator met the artisans; removing it would not change the video's core focus.

Original caption

Ep. 31 ✦ I FOUND MY FUTURE WEDDING GOWN LACE!!! Small problem: WALA PA AKONG GROOM. I got to visit their WUHTLE's Workshop in Santa Barbara, Iloilo and watch their artisans make bobbin lace BY HAND!! I learned that one meter can take up to TWO WEEKS to finish, suddenly you understand why handmade craftsmanship has value. LOVE YOUR LOCAL. 🇵🇭✦ Ep. 30 ✦ doPAMine Finds #WUTHLE #Iloilo #FilipinoFashion #LocalBrandsPH #BobbinLace

More from @thepamelamejia

Call to action

Love your local.

On-screen text

I FOUND THE LACE FOR MY WEDDING doPAMine finds Local brands you'll wish you knew sooner. Not getting married, but I already booked a supplier WUTHLE'S beautiful handmade lace I actually met them again recently at LIKHA 5 in my previous videos AND I got the chance to visit the women who actually make it in Santa Barbara, Iloilo WUTHLE stands for WOMEN UNITED THROUGH HANDCRAFTED LACE AND EMBROIDERY They've been keeping this incredible craft alive for decades This is bobbin lace made by carefully twisting and braiding threads around pins using these little wooden bobbins Look at how intricate this is!!! 1 meter can take up to two weeks to make! The craft was introduced here in the early 90's as a livelihood and therapeutic activity for women affected by Hansen's disease let us make sure this craft lives on! Love your local.

Transcript

I found the lace for my future wedding gown. This is doPAMine finds. Local brands you'll wish you knew sooner. Not getting married, but I already booked a supplier. WUTHLE's beautiful handmade lace. I actually met them again recently at LIKHA 5 in my previous videos and I got the chance to visit the women who actually make it in Santa Barbara, Iloilo. WUTHLE stands for Women United Through Handcrafted Lace and Embroidery. They've been keeping this incredible craft alive for decades. This is bobbin lace made by carefully twisting and braiding threads around pins using these little wooden bobbins. Look at how intricate this is! One meter can take up to two weeks to make! The craft was introduced here in the early 90's as a livelihood and therapeutic activity for women affected by Hansen's disease. Let us make sure this craft lives on! Love your local.

Ep. 6 ✦ A Le Pliage bag you can only get in Paris. 🇫🇷 I finally bought my firs

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Ep. 23 ✦ ₱1,900 for 38 YARDS of fabric?! Went deadstock fabric shopping in my fa