@tvnz.official — 102x breakout

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We've picked six provinces.

@tvnz.official

1.4M followers · usually 5.0K views a post

Views

505.0K

Likes

278

Comments

View velocity

+414.2K views over 19.9d · ~20.8K/day · 18 observations

Why it worked

The video effectively uses humor and a clear call to action to generate interest in a new show, highlighting the engaging personalities of the hosts and the promise of entertaining challenges.

Summary

Two hosts introduce a new show called 'One For The Roadie' where they will travel across Aotearoa and challenge players. The first episode will feature six players in Otago, testing their skills and humor.

Structure

1Introduction of the show concept
2Explanation of the challenge format
3Introduction to the first episode's location
4Preview of the show's tone and content
5Call to action with broadcast details

Product placement

TVNZ 1 (appears - a channel name, removing it would not change what happens in the video); TVNZ+ (appears - a channel name, removing it would not change what happens in the video)

Call to action

tune in to episode 1 of One For The Roadie this Saturday, 9:30 p.m. on TVNZ 1 and TVNZ+

On-screen text

We've picked six provinces. They'll give us six players, but only one will be crowned the one. This is 'One For The Roadie' We're traveling the length of Aotearoa, putting NPC and FPC players through chaotic, hilarious, but some demanding challenges and rugby skills... trust us, will not help. First episode takes us to Otago, where we're putting six players to the test to see who will be crowned the one. So expect banter, southern pride, hilarity, some big guests and lots of laughs, so make sure you tune in to episode 1 of One For The Roadie this Saturday, 9:30 p.m. on TVNZ 1 and TVNZ+ One For The Roadie Coming at ya!