Why it worked
The video likely resonated with viewers interested in personal finance and budgeting due to its clear and concise presentation of monthly expenses. The relatable content of managing a household budget as a solo individual, combined with the visual format of a text-heavy list, made it easily digestible and shareable within the personal finance niche on TikTok.
Summary
The video displays a list of monthly expenses for a solo home owner living in a one-bedroom cottage. The expenses are itemized with their corresponding costs, totaling £1,251 per month.
Structure
- 1Title card: My Monthly Outgoings
- 2Personal details: 34, solo home owner, 1 bed cottage
- 3List of expenses and costs
- 4Total monthly outgoing: £1,251
On-screen text
MY MONTHLY OUTGOINGS
34, solo home owner, 1 bed cottage
Mortgage: £557
Food budget: £200
Gas & electric: £61
Water: £31
Council tax: £95
Home insurance: £22
Broadband: £31
Mobile phone: £8.50
Fuel budget: £70
Car tax: £17
Gym: £88
TV licence: £15
Vets: £20
Netflix: £6
Bank: £14
Postcode lottery: £12.50
iCloud storage: £3
TOTAL: £1,251 per month