Why it worked
The video leverages a popular creator and a recognizable on-screen text to subtly promote their own product, Hair Syrup, by implying a connection with the audience.
Summary
The creator, who is associated with the brand Hair Syrup, is performing on stage in front of a large audience. The on-screen text suggests a connection between the audience and the brand.
Structure
- 1Creator on stage performing
- 2Audience in background
- 3On-screen text appears
- 4Creator's bio link is Hair Syrup
Product placement
Hair Syrup (brand): Appears as a watermark on the creator's profile and is the name of the creator's business. Removing it would not change what happens in the video. BBC Dragons' Den (TV show): Appears as a credit on the creator's bio link page. Removing it would not change what happens in the video.
On-screen text
I know a hair syrup user when I see one