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Hook
HOTD (hairstyle of the day)
@ashleyseamour
1.9M followers · usually 57.0K views a post
Views
1.4M
Likes
22.3K
Comments
52
Shares
2.2K
View velocity
+863.1K views over 27.4d · ~31.5K/day · 5 observations
Why it worked
The video is a quick and visually appealing tutorial for a "hairstyle of the day" (HOTD) that is relevant to a specific event (Disney World), making it highly shareable and relatable to a target audience interested in fashion and theme park content.
Summary
The creator demonstrates a quick and easy hairstyle for a day at Disney. She parts her hair, pulls back the front sections, and uses a flat iron to style the remaining hair into a sleek bob. The final look is a polished and practical hairstyle suitable for a theme park visit.
Structure
- 1Parting hair
- 2Securing front sections
- 3Styling with flat iron
- 4Final reveal of hairstyle
- 5Showcasing hairstyle from side
On-screen text
HOTD
(hairstyle of the day)
Transcript
HOTD (hairstyle of the day)
Original caption
today’s hair for magic kingdom ✨🏰 #disneyworld #waltdisneyworld #hairtok #hairstyleinspo #shorthair @Disney Parks
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