Why it worked
The video is a 'get ready with me' style video, which is popular on TikTok. The creator uses trending products and techniques, making it relatable and aspirational for viewers interested in beauty and cosmetology.
Summary
The creator is getting ready for cosmetology school by doing her hair and makeup. She starts by putting her hair up, then washes her face, styles her hair with a blow dryer brush, and applies makeup including concealer, blush, brow gel, and lip products. She finishes by spraying setting spray and showing her final look.