My version of staying in....

@katherinelouise04

2.2K followers · usually 1.1K views a post

Views

25.4K

Likes

1.2K

Comments

26

Shares

36

SoundTikTok sound · original sound - happyplaceofficial

View velocity

+5.9K views over 4.4d · ~1.3K/day · 4 observations

Promoted product

Fairy

Procter & Gamble Europe household product contact info site

3 videos3 creators

Why it worked

The video taps into the relatable chore of cleaning and presents it in a visually appealing, aesthetically pleasing way, using popular home cleaning products that resonate with viewers interested in home organization and cleanliness.

Summary

The creator shows a series of photos documenting their cleaning routine, focusing on cleaning the oven, sink, and laundry. They highlight specific cleaning products like Fairy dish soap, Esil Pet cleaner, and Fairy fabric softener, suggesting these products contribute to a pleasant home environment.

Structure

1Cleaning the oven with Fairy dish soap
2Cleaning the sink with Esil Pet cleaner
3Refilling laundry products
4Washing clothes with Fairy fabric softener

Original caption

#homedecor #Home #cleanwithme #beigeaesthetic

5Showing the clean kitchen

Product placement

Fairy (liquid dish soap) ACTS - it is used to clean the oven, and removing it would change the video. Fairy fabric softener ACTS - it is used in the washing machine, and removing it would change the video. Esil Pet Anti-Odour concentrated cleaner ACTS - it is used to clean the sink, and removing it would change the video.

On-screen text

My version of staying in.... how your oven should look btw x Kitchen smelling like swimming baths Laundry product refill This all over my tiles,cupboards and worktops Fairy fabric softener u can't tell me there's a better smell