NEW IN asos

@millievyse

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SoundTikTok sound · original sound - radiopolis_fm

Promoted product

ASOS

ASOS is a multinational e-commerce fashion retailer that sells a variety of clothing, accessories, and footwear brands through its online platform for consumer purchase.

10 videos10 creators

Why it worked

The video leverages the popular 'haul' format, which provides high-intent fashion inspiration while keeping the promotion feeling like a personal, relatable shopping update rather than a scripted advertisement.

Summary

The creator performs an unboxing haul of several clothing items she recently purchased from ASOS, including tops, jeans, and a dress. She showcases each item, explains why she chose it, and discusses how she plans to style them.

Structure

1Introduction to the ASOS haul
2Unboxing and reviewing a baseball-style top
3Showing a chocolate brown wool piece
4Reviewing Bershka barrel leg jeans

Original caption

Another day another asos haul :) #asos #haul #autumn

More from @millievyse

Product placement

(a) ASOS: The creator unboxes and displays multiple clothing items purchased from this retailer, explicitly stating she is doing an "ASOS haul" and showing the branded packaging. Removing this would change the entire premise of the video. (b) Bershka: A brand name on the packaging of a pair of jeans. Removing this would not change the video as it is just one item in the haul. (c) Miss Selfridge: A brand name on the packaging of a pair of pants. Removing this would not change the video as it is just one item in the haul.

On-screen text

NEW IN asos

Transcript

New in ASOS. Ultimate arrival and so I had my ASOS order, so let's unbox her and see what pieces I've picked up. First, oh yes. Okay. Seeing a lot of girls on Instagram slash people on my Pinterest feed wearing these baseball style tops and quite fine, so as it's still a little bit warm, and they'd be a great transitional piece. And I just think they look really cool, like this just paired with some plain denim jeans, some nice accessories. She looks really cute and really affordable, like keeping her. Oh, this one. This is like a chocolate brown wool. So cozy. Can't wait to style her. I have been in search for like the perfect barrel leg jean, and I saw a girl on TikTok talking about the Bershka barrel leg jean, and I thought, like the baseball top, or just like to have a safe jean, like you've got to have your one go-to pair. So, fingers crossed these fit nice. Oh, the fringing detail. Thought with maybe some cargo pants or some jeans. She's really cute. Can't wait to wear her. Main event. This is what I was most excited for. Fun fact, my house got broken into and all my handbags were stolen, but that's for another day. I've been trying to rebuild my bag collection back. This top shop, I think Topshop do the best bags. Love her. Balloon pants. I am obsessed with balloon pants. Chic, guys. I think they look cool in a balloon pant. And I don't feel like I'm very cool, so we'll try. These are from Miss Selfridge. Excited to style these. Love a balloon pant. One of my really good friends is getting married soon, and I kind of need a wedding guest dress outfit. And it was like a chocolate slinky maxi dress. I feel like you're not going to be able to see what she's like until she's on, but she looks gorgeous. Excited to try her on. But yeah, over that, I'm going to also need to try her on, so stay tuned. Yeah, long live ASOS. Love ASOS.