Hey guys, this is my outfit of the day.

@ffionfilms

3.5K followers · usually 819 views a post

Views

160.6K

Likes

15.3K

Comments

1.2K

Shares

716

SoundTikTok sound · original sound - ffionfilms

Promoted product

ASOS

ASOS is a multinational e-commerce fashion retailer that sells a variety of clothing, accessories, and footwear brands through its online platform for consumer purchase.

10 videos10 creators

Why it worked

The video succeeds by using a relatable, low-pressure 'get ready with me' format that focuses on personal style rather than a hard sales pitch, making the product mention feel authentic.

Summary

The creator showcases a velvet dress, a sparkly shawl, and matching red accessories in a casual outfit-of-the-day video. She demonstrates the look with and without the shawl to show the difference in style.

Structure

1Greeting and outfit introduction
2Description of the dress and shawl
3Showing the shoes and bag
4Demonstrating the look with and without the shawl

Original caption

outfit check time, dunno why I sound so out of breath #fitcheck #dress #outfit #sparkles #blackdress makeup consists of @L'Oréal Paris UK @Sephora UK @Tower 28 Beauty @Benefit Cosmetics @e.l.f. Cosmetics UK

More from @ffionfilms

Product placement

ASOS (a) it ACTS — the creator identifies the dress as being from this brand. Removing the name would change the video's informational content about the dress's origin. L'Oréal Paris (b) it merely APPEARS — mentioned in the caption as part of the makeup routine. Removing it would not change the video. Sephora (b) it merely APPEARS — mentioned in the caption as part of the makeup routine. Removing it would not change the video. Tower 28 Beauty (b) it merely APPEARS — mentioned in the caption as part of the makeup routine. Removing it would not change the video. Benefit Cosmetics (b) it merely APPEARS — mentioned in the caption as part of the makeup routine. Removing it would not change the video. e.l.f. Cosmetics (b) it merely APPEARS — mentioned in the caption as part of the makeup routine. Removing it would not change the video.

On-screen text

outfit check time, dunno why I sound so out of breath #fitcheck #dress #outfit #sparkles #blackdress makeup consists of @L'Oréal Paris UK @Sephora UK @Tower 28 Beauty @Benefit Cosmetics @e.l.f. Cosmetics UK

Transcript

Hey guys, this is my outfit of the day. Shut that door. I got my dress. I think it's from ASOS and it's like a velvet material. Then I got this shawl to add like some sparkle. And then let me just show you my shoes. Got that to go off. These are my red flats. As you can see. And then I also have a red bag to match it. Done my makeup. You can see. And then this is what it looks like with that. And then this is what it looks like without. You're welcome.

Freshers fayre haul #freshers #uni #student #uniofportsmouth #portsmouth

218

176.6K7.7K68

Fov

176.6Kviews@ffionfilms