Why it worked
The video uses a popular 'oddly satisfying' visual mechanic—cracking dried nail polish on a flexible surface—which is highly engaging and shareable.
Summary
A person applies dark nail polish to a squishy toy and then squeezes it, causing the polish to crack and spread across the surface of the toy.
Structure
- 1Applying nail polish to a squishy toy
- 2Waiting for the polish to dry
- 3Squeezing the toy to crack the polish
Product placement
Jollyjoysquish (a brand of squishy toys) appears as the source of the toy being used. Removing it would not change the video, as the toy itself is the focus. The product does not act; it is merely the object being manipulated.
On-screen text
Retributive diarrhea