One of my favorite cheese squishies broke. Today, I'm going to makeover it.

@lorelei952

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SoundTikTok sound · original sound - lorelei952

Promoted product

Jollyjoysquishjollyjoysquish.com

6 videos2 creators

Why it worked

The video leverages the 'oddly satisfying' trend by showing a tactile repair process, which naturally highlights the product's quality and texture without feeling like a traditional advertisement.

Summary

The creator repairs a broken cheese-shaped squishy toy by refilling it with Vaseline and resealing the skin. The video serves as a demonstration of the product's texture and maintenance, directing viewers to the creator's shop.

Structure

1Identify broken squishy
2Cut open the squishy skin
3Refill with Vaseline
4Clean and reseal the skin

Original caption

Makeover the cheese squishy#DIY #squishy #fyp #oddlysatisfying #mylovesquishy

More from @lorelei952

Product placement

Jollyjoysquish (a) acts: the creator is performing a repair on a squishy toy, which is the product sold on the website linked in the bio. The video demonstrates the product's repairability and texture, making it more desirable. Removing the brand name from the bio link would change the destination of the CTA.

Call to action

Click the link below if you like them

On-screen text

One of my favorite cheese squishies broke. Today, I'm going to makeover it. The filler is vaseline and it's a bit sticky on hands. Add it into the ball skins little by little It's okay if it gets on the ball skins. We'll clean it up later. Wipe the outside of the ball skins clean Apply the glue evenly Sneak a little squeeze. The texture feels great.