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30.8Talking HeadProblem Callout hookHealth
Hook
When insurance declines a NECESSARY medication you KNOW your patient qualifies for so you call the insurance with your patient in the room
@glutenfreebacteria
22.5K followers · usually 1.2K views a post
Views
34.5K
Likes
3.5K
Comments
14
Shares
4
View velocity
+11.8K views over 7.9d · ~1.5K/day · 7 observations
Why it worked
The video uses a relatable scenario for healthcare professionals, employing humor and a common frustration to create engaging content. The quick, punchy delivery and the unexpected 'call my sister' add to its shareability.
Summary
A physician assistant expresses frustration with insurance companies denying necessary medications. She humorously calls her sister, implying a need to vent or seek advice about the situation.
Structure
- 1Frustration with insurance denial
- 2Calling sister for support
- 3Humorous reaction
On-screen text
When insurance declines a NECESSARY medication you KNOW your patient qualifies for so you call the insurance with your patient in the room
Transcript
This shit just make me want to matter fact. Hey Siri, call my sister.
Original caption
Suddenly it’s approved #insurance #physicianassistant #primarycare #healthcare
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