me

@rojannatayco

12.4K followers · usually 1.0K views a post

Views

517.3K

Likes

817

Comments

23

Shares

20

SoundTikTok sound · original sound - rojannatayco

Promoted product

RYL Tea

The Ryl Company™

2 videos2 creators

Why it worked

The video leverages a relatable "treat yourself" moment combined with a product that taps into nostalgia and offers a healthier alternative (zero sugar). The creator's genuine enjoyment and the clear display of the product's benefits make it an effective soft sell.

Summary

The creator visits an Extra Mile gas station to purchase RYL Tea beverages. She tries the Rocket Pop flavor, finds it good and not too sweet, and decides to save the Blue Raspberry flavor for a future trip.

Structure

1Introduction and decision to get a drink
2Arrival at Extra Mile and selection of RYL Tea flavors
3Trying the Rocket Pop flavor and initial reaction
4Discussing sugar content and taste

Original caption

#ad Sometimes a girl needs to make a quick pit stop for a delicious 0 sugar lil bevy 🤷🏽‍♀️ Offer available only with ExtraMile Rewards @RYL @ExtraMile #RylTea #ExtraMile

More from @rojannatayco

Product placement

ExtraMile: APPEARS - a gas station chain logo, visible on the building. Removing it would not change what happens in the video. RYL Tea: ACTS - a beverage brand. The creator drinks it and reviews its taste and sugar content. Removing it would change what happens in the video. Jolly Rancher: APPEARS - a flavor collaboration with RYL Tea. It is visible on the can. Removing it would not change what happens in the video.

On-screen text

me ourselves bevy sir which because one Rocket Raspberry Pop I've up mmm HMMM that's little mindful sugar Ryl calories not appreciate childhood save LA it running at Don't

Transcript

We need to pick me up, so let's go get ourselves a little bevy. Sir. Which? I don't know which one to pick. Because I don't have to pick because if I buy one, get one. I got Rocket Pop and Blue Raspberry. I've never tried the Rocket Pop. Pink is up. Mmm. HMMM. Wow, that's good. I've been a little bit mindful when it comes to sugar. And what I like about Ryl is zero sugar, five calories. It's also not overly sweet, which I appreciate. Tastes like my childhood in a can. I'm gonna save this one for my trip to LA tomorrow. I'm gonna need it. Running by one, get one at Extra Mile. Don't miss out.

Gold @en route jewelry with red detailing is coming out to play all fall long ♥️