The real reason I come to the Minnesota State Fair 🍪🎡🎢

@katlinsannan

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SoundTikTok sound · original sound - shes_thatgirlcarolyn

Promoted product

Sweet Martha's Cookie Jar

Why it worked

The video taps into the relatable joy of indulging in a popular fair food, specifically showcasing an abundance of cookies in a visually appealing way that creates desire and FOMO (fear of missing out).

Summary

The video shows a person at the Minnesota State Fair purchasing a large cup overflowing with cookies from Sweet Martha's Cookie Jar. The creator expresses excitement about the cookies as the reason for attending the fair.

Structure

1Showing cookies at a stand
2Customer receiving a cup full of cookies
3Customer holding up the cup of cookies
4Customer smiling and showing the cookies
5Showing the fair crowd

Product placement

Original caption

They fill those cookies UP!!!! @Sweet Martha’s Cookie Jar @mnstatefair #MinnesotaStateFair #MNStateFair #StateFairFood #MinnesotaFood #TwinCitiesFood [ Minnesota State Fair, Minnesota State Fair Food, New State Fair Foods, Great Minnesota Get-Together, Minnesota Eats, Minnesota Foodie, Twin Cities Food, Minneapolis Food, StiPaul Food, Fair, Food, Minnesota Summer, Things To Do In Minnesota, Minnesota Events, Food Tour, Food ]