CBS SATURDAY MORNING

@cbsmornings

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SoundTikTok sound · original sound - cbsmornings

Promoted product

Pierre Laborde Bags

3 videos

Why it worked

The video effectively leverages the visual appeal of unique, high-fashion bags and the personal story of a dedicated designer. The "unboxing" and "how-to" elements, combined with the designer's passion and emphasis on craftsmanship, create an engaging narrative that resonates with viewers interested in fashion and unique products.

Summary

This video showcases the unique and extravagant designs of Pierre Laborde bags, highlighting the meticulous hand-sewn seams and the designer's commitment to custom creation. Francis Pierre Laborde explains his passion for fashion and his desire to make things different, emphasizing the importance of control in his design process.

Structure

1Introduction to Pierre Laborde bags and their popularity
2Designer Francis Pierre Laborde introduces himself and his brand
3Demonstration of the bag-making process, focusing on hand-cutting leather
4

Original caption

@pierrelabordebags have exploded in popularity with their extravagant designs and hand-sewn seams. He tells @alibauman7 why he painstakingly creates every bag: "I just wanted things to be different." #fashion #nyc

More from @cbsmornings

Product placement

Pierre Laborde (bags): ACTS - The video shows multiple bags being unboxed, designed, and manufactured. The creator is identified as Francis Pierre Laborde, and his design name is Pierre. This is the primary subject of the video. Removing it would change the entire video. CBS Saturday Morning (TV channel): APPEARS - This is a watermark in the corner of the screen. Removing it would not change what happens in the video.

On-screen text

CBS SATURDAY MORNING Large Pierre Laborde bag unboxing! CBS SATURDAY MORNING pierre laborde mini bag unboxing!! CBS SATURDAY MORNING pierre laborde mini bag unboxing!! CBS SATURDAY MORNING How to get a pierre Laborde bag ticket Reply to Christine F.'s comment Ugh. I need one BAD. Pierre Laborde CBS SATURDAY MORNING CBS SATURDAY MORNING I am Francis Pierre Laborde. My design name is Pierre I've always loved fashion. I cut the leather, the part in the design the way I want it. Why is that important for you to still cut every bag by hand? to still cut every bag by hand? The way I started - I wanted everything to be custom made. I just wanted things to be different. I just wanted things to be different. You must have investors wanting to put money into this, and - you know, buy up what you're doing, right? Yeah, but - it doesn't matter. If you like what you do, and you want to have control what you do, you know, even though I don't have a lot of money, at least I'm happy.

Transcript

Large Pierre Laborde bag unboxing! pierre laborde mini bag unboxing!! pierre laborde mini bag unboxing!! How to get a pierre Laborde bag ticket Reply to Christine F.'s comment Ugh. I need one BAD. Pierre Laborde Pierre Laborde I am Francis Pierre Laborde. My design name is Pierre I've always loved fashion. Every one bag I have to cut. I cut the leather, the part in the design the way I want it. Why is that important for you to still cut every bag by hand? to still cut every bag by hand? The way I started - I wanted everything to be custom made. I just wanted things to be different. I just wanted things to be different. You must have investors wanting to put money into this, and - you know, buy up what you're doing, right? Yeah, but - it doesn't matter. If you like what you do, and you want to have control what you do, you know, even though I don't have a lot of money, at least I'm happy.