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160Talking HeadProblem Callout hookLifestyle
Hook
Monday morning meetings are always tough
@cabellhouse
319.0K followers · usually 47.7K views a post
Views
7.6M
Likes
1.9K
Comments
17
Shares
74
Promoted product
Temptations Treats
Why it worked
The video uses humor and relatable content (Monday morning struggles, cats being uncooperative) to subtly promote a product. The use of the product as a solution to the problem makes it memorable and desirable.
Summary
The creator is trying to brainstorm ideas for a video about Temptations cat treats, but her cat coworkers are not cooperating. She eventually uses the treats to get their attention and suggests that meetings are better with snacks, especially when the coworkers are cats.
Structure
- 1Struggling with Monday morning meetings and creative block
- 2Trying to get cat's attention for a meeting about Temptations Treats
- 3Using Temptations Treats to get the cats' attention
- 4Concluding that meetings are better with snacks, especially with cats
Product placement
Temptations Treats: cat treats that act as a reward or a way to get cats' attention. The brand appears on packaging and is spoken. Removing it would change the video's focus.
Original caption
#TEMPTATIONSPartner Sometimes a creative block requires a creative solution, cats! And when your cats aren’t playing along, leave it up to @Temptations Treats to come to the rescue! Our cats love the Classic Crunchy Treats and we can always rely on them to save the day!
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