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18.1Silent UGCWarning hookLifestyle
Hook
Be sure to tell your kids about this 😨😭
@leraapproved
10.6K followers · usually 2.4K views a post
Views
43.2K
Likes
264
Comments
15
Shares
27
View velocity
+949 views over 18.8d · ~51/day · 18 observations
Why it worked
The video likely resonated with viewers due to the relatable and slightly shocking reveal of the escalator handrail's dirtiness, tapping into common concerns about public hygiene and parental responsibility.
Summary
The video shows a person cleaning the handrail of an escalator with a wipe, revealing a significant amount of dirt. The on-screen text warns viewers to tell their kids about this, implying a hygiene concern.
Structure
- 1Person approaches escalator handrail
- 2Person places a sticker on the handrail
- 3Person wipes the handrail with a tissue
- 4The tissue is shown to be very dirty
- 5On-screen text warns viewers
On-screen text
Be sure to tell your kids about this 😨😭
Original caption
The fact that you need to wash your hands! Be careful too 😨😭 #momHack #cleaning #escalator #safety #dirty
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