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24.8Talking HeadContrarian hookLifestyle
Hook
in a world where skinny is trending, I will be eating 5 chips & gravy sandwiches
@maddisonsmillie
37.3K followers · usually 6.5K views a post
Views
158.2K
Likes
11.8K
Comments
45
Shares
684
View velocity
+4.3K views over 4.1d · ~1.0K/day · 4 observations
Why it worked
The video taps into a relatable and slightly unconventional food trend, using a simple, satisfying visual of comfort food preparation and consumption. The on-screen text creates intrigue and humor, making it shareable.
Summary
The creator is making and eating a chips and gravy sandwich. She is shown assembling the sandwich with bread, chips, and gravy, and then taking a bite.
Structure
- 1Introduction to the concept
- 2Assembling the sandwich
- 3Adding gravy
- 4Eating the sandwich
On-screen text
in a world where skinny is trending, I will be eating 5 chips & gravy sandwiches
Original caption
can’t keep me away from a good chips & gravy sandwich #chipsandgravy #food
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