lucky girl syndrome

@maddisonsmillie

42.5K followers · usually 8.9K views a post

Views

364.8K

Likes

22.5K

Comments

82

Shares

2.8K

SoundTikTok sound · original sound - crsedisz

Promoted product

Tru Fru

Indulge with Mother Nature Frozen Fresh Freeze-Dried Fresh Frozen Fresh Nature’s Fruit in Chocolate NEW! StrawberriesGreek Yogurt with White Chocolate & Granola BananasGreek Yogurt with White Chocolate & Granola NEW! RaspberriesGreek Yogurt with White Chocolate & Granola NEW NEW! RaspberriesDark & White Chocolate StrawberriesMilk & White Chocolate StrawberriesDark & White Chocolate BananasDark Chocolate & Peanut Butter […]

2 videos2 creators

Why it worked

The video taps into the popular "lucky girl syndrome" trend, making the relatable struggle of finding a coveted product more engaging. The visual of the product itself, combined with the trend, likely drove shares and saves.

Summary

The creator is in a grocery store looking for Tru Fru chocolate-covered strawberries, expressing frustration at not being able to find them. The video highlights the "lucky girl syndrome" trend as the creator finally locates the desired product.

Structure

1Searching for Tru Fru in a grocery store
2Expressing difficulty in finding the product
3

Original caption

been trying to find tru fru for days!!! 🍓 #trufru #australia

More from @maddisonsmillie

Product placement

tru fru (acts): a brand of chocolate-covered strawberries. removing it would change what happens in the video. Sara Lee (appears): a brand of frozen desserts, visible on shelves. removing it would not change what happens in the video.