trying the

@maddisonsmillie

40.9K followers · usually 10.1K views a post

Views

18.4M

Likes

944.4K

Comments

620

Shares

14.3K

SoundTikTok sound · Ivory Check-in

Promoted product

Smug Club

Home | Smug Club

Why it worked

The video taps into a popular TikTok trend, making it relatable and shareable. The creator's genuine excitement and positive review of the food create an appealing and trustworthy recommendation.

Summary

The creator participates in the "lunch in my city" TikTok trend by searching for local lunch spots and trying the first result, Smug Club. She reviews their loaded fries and a watermelon slushy, finding both to be delicious.

Structure

1Introducing the "lunch in my city" trend
2Searching for and finding Smug Club
3Trying the watermelon slushy
4Trying the loaded fries
5Expressing satisfaction with the food

Product placement

Original caption

lunch in my city trend did not disappoint!! 🍟 #lunchinmycity #tiktoktrend #trending #FoodTok #goldcoast

More from @maddisonsmillie

On-screen text

trying the "lunch in my city" trend LUNCH IN MY CITY Lunch in my city Lunch in my city gold coast Lunch in my city gold coast australia

Transcript

trying the "lunch in my city" trend Let's do the lunch in my city trend, pretty much TikTok is choosing what you're having for lunch. So you just type in the search bar lunch in my city and then whatever comes up first, that's what you're eating. I got Smug Club in Coomera. So let's go try it. Okay, I got some loaded fries and a watermelon slushy with cold foam. Let's try the drink first. Oh, holy moly, that is sweet. Wait, that is so nice. Delicious. And then I got some truffle loaded fries. Let's go. Oh, look how good that looks. Take a moment to appreciate that. Yum. Now this is a TikTok trend. I can get around. They do like sandwiches and everything. I think their fries are actually new. Holy heck, this is good. They do like sandwiches and everything. I think their fries are actually new. Holy heck, this is good.