Promoted product
Chipotle vinaigrette
Why it worked
The creator taps into a common frustration among Chipotle customers who enjoy the vinaigrette but cannot purchase it separately. The strong emotional plea and clear call to action create relatable content that resonates with a large audience.
Summary
A Chipotle customer expresses extreme dissatisfaction with the restaurant for not selling their vinaigrette. She states she will leave the store and cannot eat her meal without it, pleading with Chipotle to make it available for purchase.
Structure
- 1Customer expresses desire for Chipotle vinaigrette
- 2Customer states they will leave if vinaigrette is unavailable
- 3Customer emphasizes inability to eat the meal without it
Product placement
Chipotle (eats): ACTS - the creator is eating a Chipotle bowl and is unhappy with the lack of vinaigrette. Removing it would not change what happens in the video, but it is the subject of the video. Chipotle (vinaigrette): ACTS - the creator is begging Chipotle to sell the vinaigrette. Removing it would change what happens in the video, as it is the subject of the video.
Call to action
Please sell the vinaigrette!
On-screen text
@ CHIPOTLE
PLEASE SELL THE
VINAIGRETTE!!!!