FOX WEATHER

@foxweather

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SoundTikTok sound · original sound - foxweather

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FOX Weatherfoxweather.com

Download FOX Weather: Daily Forecasts by Fox News Network, LLC on the App Store. See screenshots, ratings and reviews, user tips, and more apps like FOX Weather…

9 videos

Why it worked

The video effectively uses a montage of dramatic and visually striking weather events to capture viewer attention, fulfilling the "While You Were Scrolling" premise and encouraging further engagement with the Fox Weather brand.

Summary

This video showcases various extreme weather events from around the world, including funnel clouds in Florida, wildfires in Texas and Nevada, hail in Ohio, and tropical storms in the Atlantic and Pacific oceans. It concludes with a call to action to visit FoxWeather.com for more information.

Structure

1Introduction with "While You Were Scrolling" montage
2Funnel clouds in Florida
3Hail damage in Ohio

Original caption

WHILE YOU WERE SCROLLING 👀: From funnel clouds in Florida to massive wildfires in the South, and from damaging hail in the Midwest to tropical storms in the Pacific, it made for a busy week in weather and FOX Weather covered it all: #FOXWeather #funnelcloud #florida #hail #ohio #wildfire #nevada #texas #tropics #hurricane #tropicalstorm #atlantic #pacific

More from @foxweather

Product placement

FOX WEATHER: This is a news channel/brand that reports on weather. It appears as a watermark throughout the video and is also shown at the end with a call to action to visit its website. Removing it would change the branding of the video but not the core content. It ACTS as the publisher of the content. FOX WEATHER.COM: This is the website for FOX WEATHER. It appears at the end of the video with a call to action. Removing it would remove the call to action. It ACTS as a destination for more information.

Call to action

On-screen text

FOX WEATHER WHILE YOU WERE SCROLLING Salvatore Parisi Port Saint Lucie, Florida FUNNEL CLOUDS FORMED AS SEVERE STORMS SLAMMED FLORIDA @jmosef Bay Lake, Florida SPACESHIP EARTH Chardon Fire Department Chardon, Ohio DAMAGING HAIL PUMMELED OHIO NEIGHBORHOODS @FRACKERSBACK via Storyful Avon Lake, Ohio Congressman Morgan Luttrell Palo Pinto County, Texas FIRES SCORCED THOUSANDS OF ACRES ACROSS TEXAS & NEVADA @websparx via Storyful Cold Springs, Nevada CIRA/NOAA Atlantic Ocean DOLLY DOWNGRADED IN ATLANTIC WHILE KARINA, LOWELL CHURNED IN PACIFIC CIRA/NOAA Atlantic Ocean FOX WEATHER READ MORE AT FOXWEATHER.COM