@foxweather — 105x breakout

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LUNAR ECLIPSE | AUGUST 27-28

@foxweather

2.6M followers · usually 5.1K views a post

Views

517.3K

Likes

40.0K

Comments

157

9.7K

Why it worked

The post leverages a visually striking natural event (lunar eclipse) with clear, informative graphics that are easy to understand at a glance. The inclusion of specific viewing times and regional visibility makes the information highly relevant and actionable for a broad audience.

Summary

This photo post provides information about an upcoming lunar eclipse, detailing peak coverage, viewing times by timezone for North America, and global visibility. It also includes a visual representation of the eclipse phases and a reminder of the date.

Structure

1Title card with eclipse date and FOX Weather branding
2Map showing peak viewing times and visibility across North America
3World map illustrating partial and full eclipse visibility
4Diagram showing the phases of a partial lunar eclipse
5Image of a partially eclipsed moon

Product placement

FOX Weather (ACTS): This is a news organization that provides weather forecasts and information. Its logo appears on screen, and the video content is presented as coming from this source. Removing it would change the source of the information presented. FOX Weather App (ACTS): The app is mentioned in the creator's bio and linked to the App Store. It is presented as a way to download and stream FOX Weather content. Removing it would remove a potential way for viewers to access the content.

Call to action

Drop a note in the comments about where you'll be watching from!

Original caption

🌕 SEE IT: A partial lunar eclipse is set to dazzle the sky this week, offering a view for over 3 billion people as the moon turns a coppery color and reaches 96% totality. Planning on watching the eclipse this week? 👇 Drop a note in the comments about where you'll be watching from! #lunar #eclipse #moon #space