🔥 EXPLODING IN SIZE:

@foxweather

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Why it worked

The video effectively captures the dramatic and rapid escalation of a natural disaster, which is inherently attention-grabbing. The "exploding in size" hook and the visual of a rapidly growing fire create a sense of urgency and awe.

Summary

This timelapse video from FOX Weather shows the rapid intensification of the Ross Fire in Texas. The fire has grown to 50,000 acres with only 5% containment.

Structure

1Timelapse of fire growth begins
2Fire intensifies rapidly
3Smoke plume expands dramatically
4Fire reaches 50,000 acres
5Low containment percentage noted

Product placement

FOX Weather (news channel): appears as a watermark and on-screen text. Removing it would not change what happens in the video.

Call to action

Stay with FOX Weather for the latest

On-screen text

FOX WEATHER FOX Weather Exclusive FOX Weather Exclusive Storm Tracker Mark Sudduth

Original caption

🔥 EXPLODING IN SIZE: This timelapse video from FOX Weather Exclusive Storm Tracker Mark Sudduth shows just how quickly the Ross Fire in Texas started to intensify. As of Tuesday morning, the fire has engulfed 50,000 acres with just 5% containment. Stay with FOX Weather for the latest: #foxweather #weather #wildfire #texas #rossfire #timelapse