Why it worked
The video leverages the virality of the 7 Brew flavors and the relatability of finding a sought-after product in a common retail location like Walmart, creating a sense of discovery and excitement.
Summary
A young girl is shown in a Walmart aisle holding two cans of 7 Brew coffee drinks, one labeled "Brunette Brownie" and the other "Banana Bread". The on-screen text indicates that these viral flavors were found in stock at the store.
Structure
- 1Girl holding two cans of 7 Brew
- 2On-screen text identifies the products and location
- 3Close-up of the can labels
- 4Girl looks at the cans
Product placement
7 Brew (coffee drink): ACTS - it is shown and discussed as a product to be purchased. Removing it would change the video's topic. Walmart (retail store): APPEARS - it is the location where the product was found. Removing it would not change the video's topic.