Why it worked
The video leverages the excitement of discovering a new product release from a popular brand, using a simple, visual-first format that appeals to fans of the brand and energy drink enthusiasts.
Product placement
(a) 7 Brew Energy: the creator displays three different flavors of this canned energy drink, showing the packaging and names (Ocean Breeze, Pink Mermaid, Nightshade) to the camera. This acts as a product demonstration/unboxing. (b) Walmart: appears as the location where the product was purchased, mentioned in the caption.