DON'T TELL

@donttellcomedy

4.0M followers · usually 171.7K views a post

Views

1.5M

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129.4K

Comments

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SoundTikTok sound · original sound - donttellcomedy

Promoted product

Dr. Squatch

Dr. Squatch makes natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore junk. Handmade cold process bar soap in man...

21 videos2 creators

Why it worked

The video uses a relatable and humorous personal anecdote about a common digital photo format (live photos) to create engagement. The unexpected twist and self-deprecating humor make the content memorable, while the subtle product placement at the end provides a soft sell.

Summary

A comedian shares a humorous anecdote about sending a live photo of a d*ck pic, highlighting the awkwardness of the moving image and the behind-the-scenes content it revealed. The comedian then contrasts this with the idea of using Dr. Squatch soap for better personal care.

Structure

1Sending a live photo d*ck pic
2Realizing the mistake of a live photo
3The awkwardness of the 'behind the scenes' footage
4

Original caption

“Live Photo D*ck Pic”🎤: @morkatabiru Your soap is a joke! Upgrade your personal care with @Dr. Squatch #donttellcomedy #standup #comedy #joke

More from @donttellcomedy

Product placement

Don't Tell Comedy (appears): A comedy brand/channel. Removing it would not change what happens in the video. Dr. Squatch (acts): A soap brand. The creator mentions it and implies it's a better alternative to the situation described, suggesting it's a product that improves personal care. Removing it would slightly change the context of the joke's resolution.

Call to action

Upgrade your personal care with @Dr. Squatch

On-screen text

DON'T TELL COMEDY x Squatch IT WAS- IT WAS A LIVE PHOTO. I WAS- I WAS BREATHING HARD IN THE BACKROUND. SHE GOT- SHE GOT AN ENTIRE BEHIND THE SCENES OF THE D*CK PIC. WORST INVENTION EVER, I'VE- I'VE NEVER SEEN A GREAT PHOTO AND BEEN LIKE, "WHAT HAPPENED BEFORE THIS WAS TAKEN?" YA KNOW?

Transcript

I sent her a d*ck pic, but I- it was- it was a live photo. I was- I was breathing hard in the background. She got- She got an entire behind the scenes of the d*ck pic. Worst invention ever, I've- I've never seen a great photo and been like, "What happened before this was taken?" Ya know?