@joenep2 — 110x breakout

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Another stop in the Dead Mall Series… and this one is wild.

@joenep2

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Product placement

Emerald Square Mall: acts - is the location of the video, its history and current state are discussed. Removing it would change the video. Sears: acts - its former presence as an anchor store is discussed and its exterior is shown. Removing it would change the video. Macy's: acts - its presence as an anchor store is discussed and its exterior is shown. Removing it would change the video. JCPenney: acts - its presence as an anchor store is discussed and its exterior is shown. Removing it would change the video. New York Gold Exchange: appears - its storefront is visible. Removing it would not change the video. Candy 4 Pennies: appears - its storefront is visible. Removing it would not change the video. Funstar Family Fun Center: appears - its storefront is visible. Removing it would not change the video. Porcelain Tattoo and Piercing: appears - its storefront is visible. Removing it would not change the video. Aria Couture: appears - its storefront is visible. Removing it would not change the video. Yash Eyebrow Threading Spa: appears - its storefront is visible. Removing it would not change the video. Verizon: appears - its storefront is visible. Removing it would not change the video. Things Remembered: appears - its storefront is visible. Removing it would not change the video. Other stores (e.g., Toy Vault, ICING, Sublime Grappling, etc.): appear - their storefronts are visible. Removing them would not change the video.

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On-screen text

EMERALD SQUAREnSEARSnMacy'snICINGnTOY VAULTnCASH FOR GOLD $nNEW YORKnGOLD EXCHANGEnRESTROOMSnthird floornfood court andninside JCPenneynJCPenneynJCPenneynJCPenneynSUBLIME GRAPPLINGnJiu-Jitsu and WrestlingnVERIZONnTHINGSnREMEMBEREDnFunstarnFAMILY FUN CENTERnCandy 4 PenniesnPORCELAINnTATTOO AND PIERCINGnARIAnCOUTUREnSTOP

Original caption

🏬 Another stop in the Dead Mall Series… and this one is wild. Emerald Square Mall in North Attleboro, Massachusetts opened in 1989 as a massive three-story shopping destination. Today, we found nearly empty upper floors, rows of vacant storefronts, broken escalators, deteriorating parking garages, and the massive three-story former Sears sitting dark behind its gates. But Emerald Square isn’t completely dead. The first floor still has life, and a huge card and collectibles show brought crowds back into the mall—showing that maybe places like this still have a future if they can find new ways to bring people through the doors. At one point this mall was valued at around $167 MILLION. A decade later, it changed hands for just $29 million. 😳 If you remember Emerald Square in its glory days, tell me your favorite store or memory in the comments! 👇 #DeadMallSeries #DeadMalls #Nostalgia #MallNostalgia #massachusetts