Why it worked
The video taps into the popular "outfit inspo" and "haul" trends, showcasing desirable fashion items with clear calls to action to find them via the creator's LTK link.
Summary
The creator showcases two outfits featuring knee-high boots and mini dresses, linking them on LTK. She highlights her favorite checked dress and mentions she is wearing a size small in all items.
Structure
- 1Showcasing knee-high boots and mini dresses
- 2Trying on a checked mini dress
- 3Trying on a beige trench-style dress
- 4Mentioning items are linked on LTK
- 5Highlighting favorite checked dress
Product placement
Zara: APPEARS - a watermark/logo on the clothing hanger. Removing it would not change what happens in the video.
LTK (LiketoKnow.it): ACTS - the creator mentions it as the place where the items are linked, and the bio link leads to it. Removing it would make the items harder to find.
Call to action